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Checked by CompareHQ on 9 October 2026. We reviewed Change Associates's own website, and the services, facts and accreditations on this profile reflect what it says. Work at Change Associates? Claim this profile to keep it up to date yourself.

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Change Associates

Team & Organisational DevelopmentNo Google or Trustpilot reviewsLondon, United Kingdom
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Cyber Essentials Certified

Change Associates is an organisational change consultancy with an office in London and a base in New York.

It works on organisation design, business transformation, leadership and culture, and change management, and has added a global payroll practice. Organisation design work uses the Orgvue modelling software, and transformation projects draw on lean, Six Sigma and agile methods. Much of its published work covers human resources (HR) operating models and HR system selection and implementation, including Workday and SuccessFactors. Projects are run by a small core team and a network of more than 200 consultants. Published case studies name clients including the British Broadcasting Corporation (BBC), John Lewis, Pandora, Avis Budget Group, Wolters Kluwer, Kantar, Weetabix and West Mercia Police.

Prices are not published. Grahame Russell founded the firm and became its chair in 2021; he previously worked at KPMG Consulting and ran the consulting business of Penna, and worked on the BBC's Respect at Work review. David Cruise is Group Chief Executive Officer. The company is registered as Change Associates Limited (company number 05372001), incorporated in February 2005, and displays Cyber Essentials certification.

Delivery format
In-Person, Virtual
Client type
B2B
Seniority served
Senior Leadership
Sector specialisms
Cross-Sector

Clients include

BBC logo
BBC
John Lewis logo
John Lewis
KPMG logo
KPMG
Pandora logo
Pandora
Vodafone logo
Vodafone

Frequently asked questions

Where does Change Associates operate from?

Change Associates is based in London, with an additional base in New York and an international network of consultants.

Who leads Change Associates?

David Cruise is Group Chief Executive Officer. Grahame Russell founded the firm, has been its chair since 2021 and worked on the BBC's Respect at Work review.

Who has Change Associates worked with?

Its published case studies name clients including the BBC, John Lewis, Pandora, Avis Budget Group, Wolters Kluwer, Kantar, Weetabix and West Mercia Police.

How much does Change Associates cost?

Prices are not published. Fees are agreed with the firm for each project.

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