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Checked by CompareHQ on 6 October 2026. We reviewed Starbuck & Associates's own website, and the services, facts and accreditations on this profile reflect what it says.

Starbuck & Associates logo

Starbuck & Associates

Executive Coaching4.8Trustpilot (50)Lincoln, United Kingdom
Founder relationship disclosed

Transparency disclosure

CompareHQ's founder has a professional relationship with Starbuck & Associates. We disclose this relationship so users can make an informed assessment of the information presented.

Starbuck & Associates is subject to the same applicable provider information and listing standards as other providers and does not receive preferential organic ranking or treatment solely because of this relationship.

Any sponsored, paid or affiliate relationship will be separately identified where applicable.

ICF Professional Certified Coach (PCC)ISO 27001 CertifiedISO 9001 CertifiedICF Associate Certified Coach (ACC)ICF Master Certified Coach (MCC)EMCC EIA Senior PractitionerILM Level 7 Coaching

Starbuck & Associates is a Lincolnshire-based coaching and leadership development firm, winner of the National Coaching Awards Coaching Business of the Year 2025 and a certified B Corp.

Their team of ICF Master Certified Coaches (MCCs), placing them in the top 4% of coaches globally, delivers CEO and executive coaching, team coaching, NED coaching, and accelerating women in leadership programmes.

ICF accredited coach training is delivered under The Coaching Craft brand, with ACC (ICF Level 1) and PCC (ICF Level 2) routes and an MCC route on a waiting list. ELCAS funding is available for service leavers.

Rated Excellent on Trustpilot, with ISO 9001 and ISO 27001 certification.

Delivery format
Online, Hybrid, In-person
Client type
Both
Seniority served
C-Suite, Boards, Senior Leadership
Sector specialisms
Cross-Sector
Countries served
UK, International
Also offers
Group coaching, Free discovery session

Awards

  • Coaching Business of the Year (2025)

Clients include

Google logo
Google
Microsoft logo
Microsoft
Shell logo
Shell
HSBC logo
HSBC
Netflix logo
Netflix
Diageo logo
Diageo
Unilever logo
Unilever
YOOX NET-A-PORTER logo
YOOX NET-A-PORTER
Tullow Oil logo
Tullow Oil
Adyen logo
Adyen
Alcon logo
Alcon
Skyscanner logo
Skyscanner
Standard Chartered Bank logo
Standard Chartered Bank
Starbucks logo
Starbucks
The Coca-Cola Company logo
The Coca-Cola Company
Astrazeneca logo
Astrazeneca
Boots logo
Boots
BP logo
BP
British Telecom logo
British Telecom
Emirates logo
Emirates
Expedia Group Inc logo
Expedia Group Inc
Farfetch logo
Farfetch
Fitch Ratings logo
Fitch Ratings
General Electric logo
General Electric
IBM logo
IBM
Kingfisher logo
Kingfisher
KPMG logo
KPMG
Metro Bank logo
Metro Bank
Morgan Stanley logo
Morgan Stanley
National Trust logo
National Trust
Network Rail logo
Network Rail
Ocado logo
Ocado
Pfizer UK Group logo
Pfizer UK Group
PwC logo
PwC
Ralph Lauren logo
Ralph Lauren
Virgin logo
Virgin

Frequently asked questions

When was Starbuck & Associates founded?

Starbuck & Associates was incorporated in 2020.

Is Starbuck & Associates ICF accredited?

Named coaches at Starbuck & Associates individually hold ICF ACC, PCC and MCC credentials. The firm's ICF-accredited coach training programmes run as a joint venture between founder Paul Starbuck and ICF Master Certified Coach Liz Connelly, who run the programmes together. Coach training is offered at ICF Level 1 (ACC) and Level 2 (PCC), with an MCC route on a waiting list.

What is the STEP programme?

STEP (the Starbuck Team Effectiveness Programme) is Starbuck & Associates' flagship team-effectiveness offering. It's an 11-module programme, run over 4 to 12 months, combining in-person workshops, virtual sessions, and self-paced online learning, covering trust, communication, decision-making, conflict management, goal alignment, and accountability.

Who has Starbuck & Associates worked with?

Named clients include Google, Microsoft, Shell, HSBC, Netflix, Diageo, Unilever, YOOX NET-A-PORTER, and Tullow Oil, among many others across pharmaceuticals, financial services, technology, and retail.

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