Checked by CompareHQ on 6 October 2026. We reviewed Starbuck & Associates's own website, and the services, facts and accreditations on this profile reflect what it says.


Starbuck & Associates
Founder relationship disclosed
Transparency disclosure
CompareHQ's founder has a professional relationship with Starbuck & Associates. We disclose this relationship so users can make an informed assessment of the information presented.
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Starbuck & Associates is a Lincolnshire-based coaching and leadership development firm, winner of the National Coaching Awards Coaching Business of the Year 2025 and a certified B Corp.
Their team of ICF Master Certified Coaches (MCCs), placing them in the top 4% of coaches globally, delivers CEO and executive coaching, team coaching, NED coaching, and accelerating women in leadership programmes.
ICF accredited coach training is delivered under The Coaching Craft brand, with ACC (ICF Level 1) and PCC (ICF Level 2) routes and an MCC route on a waiting list. ELCAS funding is available for service leavers.
Rated Excellent on Trustpilot, with ISO 9001 and ISO 27001 certification.
- Delivery format
- Online, Hybrid, In-person
- Client type
- Both
- Seniority served
- C-Suite, Boards, Senior Leadership
- Sector specialisms
- Cross-Sector
- Countries served
- UK, International
- Also offers
- Group coaching, Free discovery session
Awards
- Coaching Business of the Year (2025)
Clients include




































Services offered
- Coach training:
- From £4,000 per programme
Platform features
Outplacement support
From £500
Outplacement support packages from £500 +VAT (Reset Starter) up to £3,000 +VAT (Reimagine & Relaunch), depending on tier
Team development
Price on request
Wellbeing learning
Price on request
4.8
50
2020
Small
Ratings last checked: 26 September 2026
Professional Coaching Credentials
Coaching & Leadership Qualifications
Training & Accreditations Offered
+ More credentials & affiliationsShow fewer credentials & affiliations
Organisation Standards & Certifications
Reviews
Starbuck & Associates has a Trustpilot rating of 4.8 out of 5 from 50 reviews. Reviews are written and hosted on Trustpilot, so we link to them rather than copying them here.
Read reviews on TrustpilotFrequently asked questions
When was Starbuck & Associates founded?
Starbuck & Associates was incorporated in 2020.
Is Starbuck & Associates ICF accredited?
Named coaches at Starbuck & Associates individually hold ICF ACC, PCC and MCC credentials. The firm's ICF-accredited coach training programmes run as a joint venture between founder Paul Starbuck and ICF Master Certified Coach Liz Connelly, who run the programmes together. Coach training is offered at ICF Level 1 (ACC) and Level 2 (PCC), with an MCC route on a waiting list.
What is the STEP programme?
STEP (the Starbuck Team Effectiveness Programme) is Starbuck & Associates' flagship team-effectiveness offering. It's an 11-module programme, run over 4 to 12 months, combining in-person workshops, virtual sessions, and self-paced online learning, covering trust, communication, decision-making, conflict management, goal alignment, and accountability.
Who has Starbuck & Associates worked with?
Named clients include Google, Microsoft, Shell, HSBC, Netflix, Diageo, Unilever, YOOX NET-A-PORTER, and Tullow Oil, among many others across pharmaceuticals, financial services, technology, and retail.
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Professional credentials
ICF Professional Certified Coach (PCC), EMCC EIA Senior Practitioner
View credentials